The Megaphone & Cash Register Strategy for Facebook

Your Facebook Page is Not Your Business.

For a restaurant owner, this is the most important marketing principle to understand. Your Facebook page is an incredibly powerful tool, but it's a tool with only one job: to get attention.

Facebook is the Megaphone

It is the best tool on the planet for shouting your message, building a crowd, and getting people in your local community to know you exist. You use it to post your beautiful food, announce specials, and engage with your fans. Its job is to be loud.

Your Website is the Cash Register

But a crowd is not a business. A like is not a sale. The single biggest mistake restaurateurs make is trying to transact business through a chaotic, unprofessional Facebook Messenger inbox. The only goal of your Facebook presence should be to drive interested customers from the loud, distracting party of social media to your calm, professional, and efficient place of business: your website.

Your website is the only platform you truly own. It is the secure, high-conversion environment where a follower becomes a paying customer through a seamless online ordering system or a professional reservation portal.

Stop trying to run your business from your megaphone. Use the megaphone to get attention, and then funnel that attention to your cash register. That is the only strategy that works.